Our Measurement Policy
Kantar Media Audiences on behalf of BARB believe that you should have a choice on whether to contribute to our research and insights. If you are not currently participating in one of our measurement research projects, you can opt out of our measurement research.
How we do it
Please note that this is a device/browser-level opt-out. If you use more than one browser/device you will need to opt out in each of these devices/browsers. In the event you delete your cookies, you will need to follow the opt-out procedure again. Our measurement is based primarily on cookie ( i00- cookie domain 2cnt.net ) or comparable forms of identification that are placed on your device/computer. A cookie will record visitor activity and can be identified by a visitor on their return to the website Following information is gathered during each visit : browser/device information , operating system, screen resolution, time on site, and the activity sequence.
How we protect your data
IP address and device information are truncated, encrypted and stored in an secure format. Individual user data is never stored anywhere and cannot be obtained from the stored data set.
If you do not wish to participate in our measurement research. Please click here to opt-out.